Florence Berteletti has over 20 years of international policy and advocacy experience in diverse fields including fiscal policies for health, tobacco control, alcohol related harm and culture policy. Florence Berteletti was appointed Secretary General of Eurocare in August 2021. Prior to that, Florence worked for the World Heart Federation (WHF) where she was responsible for leading WHF’s global policy and advocacy. Before WHF, Florence was Director of the Smoke Free Partnership (SFP), an alliance of 52 civil society organisations dedicated to the implementation of the WH Framework Convention on Tobacco Control (FCTC). Under Florence’s leadership, SFP received the WHO World No Tobacco Day award in 2011 and the International Luther L. Terry Award in 2015. Florence has served as a Board member of several EU and International Advisory Boards, including the CRUK/Bupa Foundation Cancer Prevention Initiative chaired by Professor Sir Michael Marmot. She is a Board member of the European Public Health Alliance. At Eurocare, Florence is responsible for managing the organisation toward the strategic objectives approved by the constituency of the organisation. She is responsible for the drafting of the strategic plans for Eurocare and the planning and execution of annual work plans. She has an external representation role and she is the face of Eurocare towards all stakeholders. Florence also manages the Eurocare Secretariat and ensures the proper implementation of this proposal, including hiring of staff, smooth cooperation and communication between the Eurocare Board, the Eurocare staff, Eurocare members and partners as well as good working relationship with HADEA.
Florence is the contact person of Eurocare for WHO Europe, which recently selected her to be a special adviser to the WHO Technical Advisory Group on Alcohol Labelling.