Phil Cain began his career in writing and journalism while studying mathematics at Nottingham University, when he was a regular contributor to the student newspaper. After completing his studies, he took a job writing books on the global media industry, before moving into journalism, writing first about internet technology in business and government, then about the means by which finance can better serve society. He was one of the founders of VoxPolitics, which charted the use of the internet in democracy. He is an occasional correspondent for Southeast Europe with an eclectic output featuring in media including the BBC, CBC, Economist, Telegraph, Observer, POLITICO and Al Jazeera, and far-flung titles, like the Northwest Arkansas Democrat-Gazette and Japanese Newsweek. In 2016 he published Alcohol Companion, the first science-based account of alcohol giving practical insight for professionals and general readers alike. It is supported by a readers’ newsletter and discussion group.