cares commercial-communication

Alcohol ads commonly appeal to underage adolescents

Alcohol ads commonly appeal to underage adolescents

New research finds association between adolescents finding alcohol adverts appealing and never drinkers’ susceptibility to drink

A new study published in the journal Alcohol & Alcoholism has found alcohol adverts commonly appeal to underage adolescents.

Half of 11-17-year-olds surveyed reacted positively to the adverts featuring Fosters and Smirnoff brands (53% and 52% respectively), and a third reacted positively to an advert featuring the Haig Club brand (34%). Among adolescents who had never drunk alcohol, associations were seen between positive reactions to the adverts and susceptibility to drink in the next year, leading researchers to call for UK policymakers to consider tighter alcohol advertising legislation.

Has the pandemic changed the advertisement and consumption of alcohol?

Has the pandemic changed the advertisement and consumption of alcohol?

At a time when we are facing isolation, anxiety, and economic uncertainty, we should not drink too much for our mental health and to not weaken our immune system. The closure of bars, restaurants, cafes and nightclubs all over Europe should have led to a natural decline in alcohol consumption, but some research says we are drinking more in isolation at home. Health experts raised concerns early about the elevated levels of alcohol consumption during the lockdown.

Victory for the Evin law, the Court of Cassation reaffirms the limits of advertising for alcohol brands

Victory for the Evin law, the Court of Cassation reaffirms the limits of advertising for alcohol brands

In a decision from 20 May 2020, the Court of Cassation reassured the defenders of public health and the Evin law, of which ANPAA is a member, by sanctioning the Phénix de Grimbergen advertisement.

New study: Millions of children are being exposed to alcoholic imagery during televised sporting events

New study: Millions of children are being exposed to alcoholic imagery during televised sporting events

Young people in the UK are being exposed to excessive alcohol advertisements during televised sporting events, which could lead to increased alcohol consumption in under 16s, according to new research from the University of Nottingham.

Eurocare input to the Digital Service Act consultations

Eurocare input to the Digital Service Act consultations

The European Commission has announced a Digital Services Act package to strengthen the Single Market for digital services and foster innovation and competitiveness of the European online environment – see https://ec.europa.eu/digital-single-market/en/digital-services-act-package

Given Eurocare’s profile, comments are given to areas in which it possesses expertise and interest. As a general comment Eurocare would like to support the European Commission’s remarks regarding an increasingly fragmented legal landscape and the need for better alignment and simplification of the legal provisions governing the digital landscape.

Eurocare believes that it is the European Commission’s obligation to lay down clearer, more stringent, harmonised rules for digital actors’ responsibilities in order to increase citizen’s safety online and protect their rights.

Eurocare would like the DSA to focus on safety of vulnerable users, children and young people. Special attention needs to be given to areas such as online advertising as they are a core feature (and heart of the business model) for most online platforms and currently enjoy competitive advantage compared to traditional media.

Eurocare response to the Evaluation of the EU agricultural promotion policy

Eurocare response to the Evaluation of the EU agricultural promotion policy

EU promotion policy for agricultural products should not support promotion of alcohol. Public health perspectives should always be weighed into evaluations, especially when the beneficiaries of a policy are producers of alcoholic beverages.

European agricultural policies are important tools to support farmers’ livelihood and sustainable rural development. However, EU policies must be coherent and cannot be evaluated according to economic metrics alone: Public health must be number one priority.

Influencers and alcohol

Influencers and alcohol

New study reveals the massive exposure of alcohol from blogs and influencers. Actis Norway launched in the autumn of 2020 an investigation of exposure to alcohol in social media. The investigation was done by Retriever, a Nordic company providing communication insight.

Eurocare input to consultation on Agricultural products – revision of EU marketing standards.

Eurocare input to consultation on Agricultural products – revision of EU marketing standards.

The European Alcohol Policy Alliance (Eurocare) welcomes the opportunity to comment on the Agricultural products – revision of EU marketing standards. Eurocare supports the comprehensive approach within the F2F strategy and the EU’s determination to introduce changes within the food system enabling EU citizens to lead healthy lifestyle regardless of social background by Promoting sustainable food consumption, facilitating the shift towards healthy, sustainable diets.

Eurocare cares about the CAP because it lays out support programs for the promotion and marketing of wine. Wine promotion subsidies are aimed primarily at increasing European wines’ competitiveness in non-EU countries through activities such as information campaigns, market studies and participation at wine fairs abroad.

Eurocare input to consultation on EU farm and food products – review of policy on promotion inside and outside the EU

Eurocare input to consultation on EU farm and food products – review of policy on promotion inside and outside the EU

The European Alcohol Policy Alliance (Eurocare) supports the comprehensive approach within the F2F strategy and to introduce changes within the food system enabling EU citizens to lead healthy lifestyle regardless of social background by Promoting sustainable food consumption, facilitating the shift towards healthy, sustainable diets. Given Eurocare’s profile, comments will be given to areas in which it possesses expertise, mainly prevention and reduction of alcohol related harm.

Eurocare input to consultation on Digital Services Act – deepening the internal market and clarifying responsibilities for digital services

Eurocare input to consultation on Digital Services Act – deepening the internal market and clarifying responsibilities for digital services

The European Alcohol Policy Alliance (Eurocare) welcomes the opportunity to comment on the Digital Services Act – deepening the internal market and clarifying responsibilities for digital services. Eurocare is an alliance of non-governmental health organisations with 52 member organisations across 22 European countries advocating the prevention and reduction of alcohol related harm in Europe. Given Eurocare’s profile, comments are given to areas in which it possesses expertise and interest.

As a general comment Eurocare would like to support the European Commission’s initiative for a horizontal instrument to prevent legal and practical fragmentations in the single market and the need for better alignment and simplification of the legal provisions governing the digital landscape.

Loi Evin : ce que révèle le reportage de Cash investigation sur le marketing de l'alcool

Loi Evin : ce que révèle le reportage de Cash investigation sur le marketing de l'alcool

Soyons francs : en un an d’enquête, Véronique Blanc et l’équipe de Cash investigation ont réussi à mettre en lumière ce que nous échouons à démontrer devant les tribunaux dans les affaires les plus complexes

https://expression.addictions-france.org/articles/loi-evin-ce-que-revele-le-reportage-de-cash-investigation-sur-le-marketing-de-lalcool/

Alcohol Ads Lead to Youth Drinking, Should be More Regulated, Experts Say

Alcohol Ads Lead to Youth Drinking, Should be More Regulated, Experts Say

The marketing of alcoholic beverages is one cause of underage drinking,public health experts conclude. Because of this, countries should abandon what are often piecemeal and voluntary codes to restrict alcohol marketing and construct government-enforced laws designed to limit alcohol-marketing exposure and message appeal to youth.

Harmful commercial marketing is a severe threat against children`s health

Harmful commercial marketing is a severe threat against children`s health

“A Future for the World’s Children?” a report by the WHO-UNICEF-Lancet Commission, consisting of 40 child and adolescent health experts from around the world was launched. The Lancet report finds that children around the world are exposed to severe threats by advertising and marketing that exploits their vulnerability by taking advantage of the lack of regulation from governments.

Scottish public health experts call for ban on alcohol sponsorship of sport

Scottish public health experts call for ban on alcohol sponsorship of sport

Press release by Alcohol Focus Scotland and Scottish Health Action on Alcohol Problems (SHAAP).

Alcohol Focus Scotland and SHAAP are calling for the Scottish Government to curb sponsorship of professional sport by alcohol companies following new research into the extent, nature and frequency of the practice.

Successful international conference on digital alcohol marketing in Amsterdam

Successful international conference on digital alcohol marketing in Amsterdam

Participants impressed with research results. Effective policy has yet to get going in many European countries. Comprehensive alcohol advertising restrictions are more effective.

French MPs under a disguise of sport promotion weaken alcohol law?

French MPs under a disguise of sport promotion weaken alcohol law?

In early August, 72 French MPs have proposed a bill so as to weaken the Evin Law – which strongly limits advertising for alcoholic beverages – by reintroducing alcohol selling in stadiums.

Latvia’s health ministry pushes to limit alcohol ads

Latvia’s health ministry pushes to limit alcohol ads

In order to reduce the prevalence of alcohol consumption and harm to public health, it is planned to introduce new restrictions on alcohol availability and advertising in the coming years, while improving the treatment and rehabilitation services of alcohol addiction. Alcohol consumption is increasing every year in Latvia, so it is important to limit its availability and to explain to society the negative impact of alcohol on health.

Monitoring and restricting digital marketing of unhealthy products to children and adolescents

Monitoring and restricting digital marketing of unhealthy products to children and adolescents

New WHO study shows more action needed to monitor and limit digital marketing of unhealthy products to children

A new report from WHO/Europe calls for greater monitoring of the digital marketing of alcohol, tobacco and unhealthy food products, especially those high in salt, sugar and fat. It comes amid the advertising industry’s continued efforts to target children and adolescents on social media and on difficult-to-track mobile devices.

Research finds high levels of potential exposure to alcohol adverts in F1

Research finds high levels of potential exposure to alcohol adverts in F1

Alexander Barker from University of Nottingham revealed results of a study that used 1-min interval coding to quantify alcohol content in all broadcast footage, including advertisement breaks during 2017 F1 races.

AVMSD - de-regulation through self-regulation?

AVMSD - de-regulation through self-regulation?

Earlier this summer, European Parliament and Bulgarian Presidency of the Council agreed on an updated EU Audiovisual Media Services Directive (AVMSD). Unfortunately, European legislators did not grasp the opportunity to improve provisions for alcohol advertising.

Alcohol marketing and social media – industry ahead of the game

Alcohol marketing and social media – industry ahead of the game

Facebook announced it will allow their users to proactively block adverts on a specific topic including alcohol.

It’s tricky with self-regulation - alcohol marketing in the FIFA World Cup

It’s tricky with self-regulation - alcohol marketing in the FIFA World Cup

Eurocare French member ANPAA launched on the occasion of the World Cup campaign ‘Be our eyes’. This operation aimed at collecting pictures showcasing the link between sport and alcohol. The result has highlighted an overexposure to advertisements of alcohol.

Participate in "Be Our Eyes" operation launched by ANPAA as part of the 2018 World Cup Soccer!

Participate in "Be Our Eyes" operation launched by ANPAA as part of the 2018 World Cup Soccer!

Eurocare French member ANPAA launched a campaign monitoring exposure to alcohol marketing during the World Cup, starting this week.

This site use cookies to ensure that we give you the best experience on our website.

OK