New WHO study shows more action needed to monitor and limit digital marketing of unhealthy products to children
A new report from WHO/Europe calls for greater monitoring of the digital marketing of alcohol, tobacco and unhealthy food products, especially those high in salt, sugar and fat. It comes amid the advertising industry’s continued efforts to target children and adolescents on social media and on difficult-to-track mobile devices.
Earlier this summer, European Parliament and Bulgarian Presidency of the Council agreed on an updated EU Audiovisual Media Services Directive (AVMSD). Unfortunately, European legislators did not grasp the opportunity to improve provisions for alcohol advertising.
Eurocare French member ANPAA launched on the occasion of the World Cup campaign ‘Be our eyes’. This operation aimed at collecting pictures showcasing the link between sport and alcohol. The result has highlighted an overexposure to advertisements of alcohol.