64% of the Finns that use alcohol feel that the labels and packaging of alcoholic beverages should contain similar product information as in foodstuffs, according to Kantar TNS’ survey commissioned by EHYT. The survey studied Finns’ opinions on the labelling of alcoholic beverages.
Industry self-regulatory proposal regarding alcohol labelling will mainly compose of off-label suggestions. The alcohol industry is proposing QR codes, bar codes, web links or other online options. Putting it simply everything to avoid providing information to consumers at the point of sale in easily accessible manner to which consumers are already accustomed.
Report from the Alcohol Health Alliance (AHA) found that alcohol producers in the UK are failing to communicate drinking guidelines. Can the industry deliver then at the European level? They have 6 months left to propose industry wide alcohol labelling arrangement to the European Commission (due March 2018).