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Resources and key documents

Good practices

Seen by public health experts as an example to follow, the Loi Evin, was passed in France in 1991 in order to control the advertising of alcohol and tobacco. The Law puts an end to lifestyle advertising of alcohol.

According to the Loi Evin messages and images in alcohol ads should refer only to the qualities of the product such as degree, origin, composition and means of production.

The Globe: The 'Loi Evin': a French exception