European Alcoho... / Media Centre / Previous Euroca... / Under the Influence: Protecting teens from the impact of alcohol marketing, 21 June 2011, European Parliament (Brussels)  

Under the Influence: Protecting teens from the impact of alcohol marketing, 21 June 2011, European Parliament (Brussels)

Hosted by MEPs: Anna Hedh (S&D) and Marian Harkin (ALDE)

Organisers: Eurocare and STAP (Dutch Institute for Alcohol Policy)

Alcohol is one of the most heavily marketed products on our shelves.

Young people are an important target audience for the alcohol industry and they are exposed to unprecedented levels of sophisticated marketing.

Alcohol marketing has a powerful impact on young people’s drinking behavior and undercut the efforts by public health authorities to reduce harmful drinking among youth.

The speakers analyzed the scientific evidence on the cumulative impact of alcohol marketing and presented the results of two recent European projects on how to better regulate the content and volume of marketing in order to protect young people and reduce their exposure to alcohol marketing.

- Read the Marketing Seminar Report

Pictures from the Seminar

Programme and presentations

Opening by the hosting MEPs Anna Hedh (S&D) (Audio)

Impact of alcohol marketing on young people’s drinking behaviour (PowerPoint) (Audio)
Prof. Gerard Hastings, Institute for Social Marketing (UK)

Young people’s perceptions of Alcohol marketing (PowerPoint) (Audio)
Jan Peloza, Alcohol Policy Youth Network and Katherine Brown, Institute of Alcohol Studies (UK)

How to regulate alcohol marketing to protect young people (PowerPoint) (Audio)
Wim van Dalen, Dutch Institute for Alcohol Policy

Young people’s evaluation of self-regulatory systems (PowerPoint) (Audio)
Tiziana Codenotti, Eurocare Italia

Talking about an alcohol marketing ban….why not? (PowerPoint) (Audio)
Wim Van Dalen, Dutch Institute for Alcohol Policy

European Commission’s perspective
Pieter De-Coninck, DG SANCO (PowerPoint) (Audio)
Marcel Boulogne, DG INFSO (Audio)

Debate (Audio)

Closing remarks
Cliona Murphy, Alcohol Action Ireland (Audio)

Closing by the hosting MEPs Marian Harkin (ALDE) (Audio)