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31/10/2011

Multimillion-dollar marketing deal between Diageo and Facebook

Facebook and Diageo have agreed on a multimillion-dollar deal, which will fuel the under-age drinking epidemic by increasing the numbers of young people exposed to alcohol marketing according to health experts. 

Diageo’s senior vice-president of global marketing and innovation is reported to have said of the deal: “Facebook are working with us to make sure that we are not only fan collecting but that they are actively engaged and driving advocacy for our brands. We are looking for increases in customer engagement and increases in sales and market share.

Article in The Guardian