European Alcoho... / Media Centre / Newsletter / 2011 / May - June 2011 / Upcoming events / Under the Influence: Protecting teens from the impact of alcohol marketing, 21 June 2011, European Parliament (Brussels)  

17/06/2011

Under the Influence: Protecting teens from the impact of alcohol marketing, 21 June 2011, European Parliament (Brussels)

Place: European Parliament (Brussels)

Date: Tuesday 21 June 2011
Time: 12h00** - 14h30
Room: A3E-2

Hosted by MEPs: Anna Hedh (S&D) and Marian Harkin (ALDE)

**Lunch will be served from 11h30

Alcohol is one of the most heavily marketed products on our shelves.

Young people are an important target audience for the alcohol industry and they are exposed to unprecedented levels of sophisticated marketing, from mass media advertising to sponsorship of events, product placement, internet, merchandise, social networks etc.

Alcohol marketing has a powerful impact on young people’s drinking behavior and undercut the efforts by public health authorities to reduce harmful drinking among youth.

The speakers will analyze the scientific evidence on the cumulative impact of alcohol marketing and will present the results of two recent European projects on how to better regulate the content and volume of marketing in order to protect young people.

Please click here to register (People who do not have a pass to the European Parliament need to register before 14 June 2011).

If you need any further information please contact Eurocare’s office at ruth.ruiz@eurocare.org or 02 736 39 76.

Programme

Opening by the hosting MEPs Anna Hedh (S&D) and Marian Harkin (ALDE)

Impact of alcohol marketing on Young people’s drinking behaviour
Prof. Gerard Hastings, Institute for Social Marketing (UK)

Young people’s perceptions of Alcohol marketing
Jan Peloza (APYN) and Katherine Brown (IAS)

How to regulate alcohol marketing to protect young people
Wim van Dalen, Dutch Institute for Alcohol Policy

Young people’s evaluation of self-regulatory systems
Tiziana Codenotti, Eurocare Italia

Talking about an alcohol marketing ban….why not?
Wim van Dalen, Dutch Institute for Alcohol Policy

EU Commission’s input (20 minutes)
Michael.Huebel DG SANCO
Marcel.Boulogne DG INFSO

Debate

Closing remarks
Cliona Murphy, Alcohol Action Ireland