The Portman Group asks consumers to be on the lookout for irresponsible alcohol marketing
The industry funded Portman Group has launched a media campaign to encourage customers to alert them to irresponsible drinks marketing.
A series of full page adverts will appear in national media to invite customers to raise concerns about drinks marketing.
According to The group "The vast majority of drinks producers do market their products responsibly – they follow the rules and seek our expert advice before launching their products,".
In 2010 only two products were found in breach of Portman's Code Yegaar and a variant of Shootaz. Yegaar did not make its alcohol content clear on packaging while the Portman Group panel ruled that an ‘energy flavoured' Shootaz implied the drink could improve mental or physical performance.