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06/10/2009

Switzerland – Alcohol ads on Swish TV following a Media agreement with EU

After three readings in both chambers, the Swiss Parliament has agreed to lift the ban on alcohol advertisements on TV.

The lift of the ban was a condition imposed by the EU representatives during the negotiation of a Media-Agreement that will allow Switzerland to profit from film sponsoring.

Alcohol advertising has always been banned from Swiss Television.

http://www.alkoholpolitik.ch/2009/09/25/now-alcohol-ads-on-swiss-tv-because-of-eu-law/6405/