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01/06/2006

Austria: Media campaign ‘Moderation means more fun'

The Fund for a Healthy Austria has launched a nation-wide information campaign on youth and alcohol under the slogan Moderation Means More Fun!.

The campaign will feature TV spots and ads developed together with young people to heighten young Austrians' awareness about their behaviour surrounding alcohol.

The object of the campaign is to get young people to reflect on how they deal with alcohol and to make it clear that life can still be fun even if they take a more moderate approach.

More information on http://www.gesundesleben.at/