ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) was a two year project that assessed the enforcement of national laws and self-regulation on the advertising and marketing of alcoholic beverages in all 25 Member States and applicant countries and Norway.
The project was conducted from 2005-2007 and coordinated by STAP (National Foundation for Alcohol Prevention in the Netherlands).
The main objective of the project was to assess and report on the enforcement of national laws and self-regulation on the advertising and marketing of alcoholic beverages in EU-Member States, applicant countries and Norway.
To that end a network of experts from the different participating countries was established.
The ELSA partners completed a report on the existing laws, structures and regulation and self-regulation mechanisms on the advertising and marketing of alcoholic beverages at national and EU level as well as on the levels of adherence.
The ELSA partners also produced a report on the evidence of the impact of advertising and marketing on the use of alcohol and the harm done by alcohol and prepared a set of recommendations to improve the regulation of alcohol marketing at the European and national level to better protect young people.
The ELSA project has aimed to inform the development of regulation on commercial communications in Europe through the following deliverables:
· Manual to Monitor Regulations on Alcohol Marketing in Europe and to document those beverages and marketing practices that are appealing to young people
· Summary of existing laws, structures and regulation and self-regulation mechanisms on the advertising and marketing of alcoholic beverages: Regulation of Alcohol Marketing in Europe Regulations of Alcohol Marketing in 24 European Countries
More information about the project can be found at the ELSA project website
Participating countries were Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, the Netherlands, Norway, Poland, Portugal, Romania, Slovenia, Slovakia, Spain, Sweden and the United Kingdom.
Other organisations that contributed financially to the project were: The Foundation for Prevention of Addiction, (The Netherlands), The Alliance House Foundation (United Kingdom), Actis (Norwegian Policy Network on Alcohol and Drugs and Alkokutt (Norway).
Contribute to knowledge on alcohol drinking, alcohol marketing and alcohol policy.
The project built on understanding of drinking patterns among young people (HBSC and ESPAD), the 50 year development of alcohol marketing control measures across Member States (ECAS ), current marketing control measures across the European region (WHO) and the research evidence linking marketing practices and young people's drinking behaviour. The project builds on the outcomes of the 2001 WHO Stockholm Declaration on Young People and Alcohol, and supports WHO's Framework for Alcohol Policy in the European Region. The project will complement the country reports being prepared by Eurocare's Bridging the Gap project funded by the EC and will support the Commission preparations on a strategy to reduce alcohol-related harm.