FYFA is a joint initiative aiming to reduce underage drinking and heavy episodic drinking among young people, as both strongly affect the health and welfare of Europe’s population.
Excluding tobacco and caffeine, alcohol is the psychoactive substance used most by young people in the European Union. Underage drinking and heavy episodic drinking of alcohol is of particular concern in Europe because it is related to the health and welfare of the population. A number of studies have linked alcohol use by young people to various problems, both short and long term.
FYFA will review policies related to young people, sport, marketing and alcohol with particular focus on football on international, national and local levels. Relevant stakeholders and decision makers will be interviewed at all levels. We will identify one local youth football club in six Member States, where young people, aged 13-15 participate in regular sporting activities and interview football club management to find out: attitudes, strategies to reduce drinking and harms for young people.
Finally FYFA will organise an international conference on Alcohol, Marketing, Sport and Youth – launching the project findings and recommendations.