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Mission, vision and overall purpose of the organisation

Eurocare strives to be recognised as the leading NGO in alcohol related civil society dialogue and policy development in Europe.

Eurocare's vision is a Europe where alcohol related harm is no longer one of the leading risk factors for ill-health and premature death. This is a Europe where people no longer suffer from the drinking of others, and where the European Union and its Member States recognise the harm done by alcohol and apply effective policies to tackle it.

Eurocare’s core values:

  • That public health is more than basic medical care, and should be the core business of every government who has the responsibility to improve the well-being of its citizens (as mentioned in Article 168 TFEU).
  • Public health is a fundamental right as stated in the UN Universal Declaration of Human Rights.
  • Good health is a key resource for social and economic development, meaning that people live longer and enjoy more healthy years of life.
  • Equality in health is vital for the cohesion of society: Eurocare recognises the remarkable improvements in public health in recent decades, but notes that there are still large differences between population groups, regions and countries.
  • The participation of civil society has been increasingly significant in shaping and delivering health outcomes at all levels.
  • Subsidiarity and diversity must be respected across national conditions in Europe that are very different.
  • The public good should not be jeopardised by commercial interests.
  • Recommended alcohol policies are based on best available evidence, and subsequently monitored and evaluated.

The European Alcohol Policy Alliance (Eurocare) was created in 1990, as concerns grew over the impact of the single market on national alcohol policies. Throughout the 1990’s Eurocare published reports outlining the negative impact of alcohol consumption in Europe, but otherwise played a relatively limited advocacy role. At the time, health policy was not in the remit of the European Union, even though Community regulations such as those governing the internal market, trade, competition and agriculture in practice have an enormous impact on national and local health policies. Now the recognition of the importance of health issues is moving forwards on the European political agenda.